The 5 C’s of Social Media

Synergy… dictionary.com says it’s “the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc.”

I’ve been writing here at I’m Just Thinkin’ for over 2 years now. One of the things I’ve picked up on is the very cool trend of how ideas bounce around here in the blogosphere… yesterday’s post here was actually inspired, at least in part, by Andy Andrews… and I didn’t even realize it until Joe Lalonde commented that my writing reminded him of Andy’s recent work as well.

I’ve noticed this happens quite frequently… online and in life as we surround ourselves with good, like-minded people. Through our combined efforts we can always accomplish more that we ever could individually… “synergy through unity” if you will. Our online think-tank is similar to the one that has existed for generations… however, it is more readily accessible and potentially broader than ever.

How do we harness this synergy to achieve more? Here are 2 ideas…

• Be selective about who you follow. There is way too much information online to possibly absorb it all… the key here is to identify and blend with the individuals that are going to keep you moving in the positive. For me, finding people who inspire me and ping my creativity are critical considerations… along with those who breathe the wholesome loving kindness that we know through Jesus.
• Tune out the background noise. Any time you raise your head above the crowd you’re going to attract attention… and some of that is going to be criticism. Focus on doing good and living in God’s beautiful, shining light… and tune out the malcontent.

Building an online community should mirror the community of believers that we strive to surround ourselves with in our daily walk… this accord comes together like a crescendo of beautiful music… with a perfect harmony… rising vertically with a reach that is pleasing to God.

What criteria do you consider when building your online community?

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